Meta Campaign Management
Advantage+ and manual campaign setup, audience strategy, creative testing and budget allocation across the funnel.
Meta Ads & Paid Social Services
Meta campaign management focused on lead quality, not just lead volume. Fewer junk leads, lower cost per qualified lead, and better algorithmic feedback.
Discuss This Service on WhatsAppLead Quality & Fake-Lead Detection
Lead scoring, burner-email and invalid-number detection, and CPQL reporting using my open-source Meta Lead Quality Analyzer.
Conversions API & Offline Feedback
Server-side CAPI setup with deduplication, plus offline conversion feedback so Meta learns which leads actually close.
Creative & Copy Testing
Structured testing frameworks for ad creative, hooks and offers, with learning-based optimization.
Evidence & Tools
Backed by Meta certification (Marketing Science exam), lead-gen campaign work across healthcare and BPO, and my open-source Meta lead quality tooling.
FAQ
Why focus on lead quality?
If the ad algorithm optimizes for form fills but sales only closes 1 in 10, you are paying for junk. Scoring leads and feeding offline conversions back to Meta shifts optimization toward qualified leads.
Can you fix broken Meta tracking?
Yes — I audit Meta pixel / CAPI setups, fix deduplication and event matching quality, and implement server-side CAPI when needed.