Digital Marketing Expert & MarTech Engineer based in Lahore, Pakistan — serving clients across the US, UK, Middle East and Pakistan.
For 9+ years I have led digital marketing for healthcare systems, BPOs, e-commerce stores and software companies. My roles combine strategy with execution: I have built and led teams, managed six-figure ad budgets, run technical SEO programs and, more recently, engineered my own open-source marketing tools in Python to make audits and automation repeatable.
Today I work across three concurrent engagements — leading digital growth for a healthcare BPO in Lahore, directing patient acquisition for a US healthcare system, and managing web and media for a civic office — while maintaining 11 open-source MarTech repositories on GitHub.
Concurrent roles are noted explicitly; dates follow the original resume records.
Healthrix BPO · Lahore, Pakistan
Jan 2025 - Present
Directing digital growth, B2B lead generation and acquisition funnels. Scaled digital operations from startup stage to 200+ employees, managing Google, Meta and TikTok advertising campaigns for US healthcare and tech clients.
Riceland Healthcare System · Beaumont, Texas, US (Remote)
Jan 2025 - Present
Leading digital patient acquisition, search marketing and Meta/Google Ads strategy for a US healthcare system. Managing cross-functional teams to maximize patient bookings and marketing ROI.
Office of Tahir Javed · Lahore, Pakistan
Dec 2025 - Present
Directing web development, digital public communications and media platforms for civic leadership and philanthropy initiatives.
Rank BPO Pvt Ltd · Lahore, Pakistan
Oct 2024 - Jul 2025
Led SEO, Content and Paid Media departments. Managed marketing budgets, reduced cost per acquisition and optimized ROI across multi-channel client accounts.
Acrosoft.io · Lahore, Pakistan
Feb 2022 - Sep 2024
Spearheaded technical SEO audits, international Google Ads campaigns and conversion rate optimization for technology and software clients.
MHW Clothing · Lahore, Pakistan
May 2022 - Present
Grew organic website traffic by over 40%, increased conversion rate by over 75% and reduced customer acquisition cost through Google Ads, SEO, email retention and product page CRO. Figures as reported on the original live website.
Latest Bedding Pvt. Ltd (UK) · Faisalabad / UK
Jan 2017 - Dec 2022
Built and led a digital marketing team over a 6-year tenure. Scaled organic search presence, Google Shopping campaigns and email marketing for a competitive UK home textiles e-commerce store.
Rana Textile Mills · Faisalabad, Pakistan
Jul 2016 - Nov 2017
Directed digital strategy across SEO, paid search and social media for a textile manufacturer, achieving corporate KPIs and brand visibility.
Bachelor of Commerce (B.Com)
Diploma in Information Technology