PPC Account Audits & Waste Detection
Search query analysis to find negative-intent bleed, keyword cannibalization, junk placements and click-fraud patterns. Automated with my open-source PPC Waste Detector.
Google Ads & PPC Services
Paid search management that treats every query as a signal. I audit, restructure and optimize Google Search, Shopping, PMax and Display campaigns for ROAS.
Discuss This Service on WhatsAppCampaign Structuring & Optimization
Account architecture, bidding strategy design (Target CPA / Target ROAS), audience and placement refinement, and creative testing frameworks.
Performance Max & Shopping
PMax placement audits, asset group restructuring, Merchant Center feed quality and Google Shopping optimization.
Reporting & Dashboards
Clean KPI dashboards with period comparison, built on my open-source PPC Performance Dashboard.
Evidence & Tools
Backed by hands-on Google Ads management across healthcare, BPO, software and e-commerce accounts, Google Ads certifications (Skillshop, Coursera), and my open-source PPC tooling.
FAQ
How do you find wasted ad spend?
I analyze raw search query and placement data for negative-intent queries, internal auction conflicts and low-value placements, then build negative keyword pipelines and placement exclusions.
Do you manage Performance Max campaigns?
Yes — including placement audits, asset group structure and feed quality. PMax needs structured inputs and ongoing review to avoid wasted spend.